Beyond the final visual
A closer look at real client collaborations and the visual systems created to solve their communication challenges.
WD Physiotherapy needed a premium visual communication system that balanced elite sports performance with professional medical rehabilitation. The result was a consistent family of UEFA proposals, rehabilitation guides, programme documents, and branded educational materials.
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Over a 15+ month collaboration, I developed a unified visual system spanning conventions, community events, merchandise, social campaigns, and promotional materials—maintaining consistency across a large and evolving set of formats.
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Landers Pocket needed an easy-to-use template system across its brewery, golf, hospitality, point-of-sale, and internal communications. I created a flexible Canva library that preserves each brand’s character while making everyday production faster.
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Technical water-treatment products can be difficult to understand at a glance. I translated VIQUA’s specifications, product benefits, and system comparisons into clean, conversion-focused Amazon A+ modules that build clarity and customer trust.
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For this furniture shopping experience, I explored how customers browse, compare, and evaluate products online. The resulting UX system improves discovery, simplifies key purchase decisions, and creates a clear path from inspiration to checkout.
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Eden brings plant care, garden monitoring, and product discovery into one approachable mobile experience. I designed a calm, intuitive system that helps users understand garden conditions and take useful action without feeling overwhelmed.
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This campaign required a cohesive family of print-ready assets across flyers, magazine advertising, roll-up banners, and supporting marketing pieces. I developed a vivid visual direction and prepared each format for reliable professional production.
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